Overview
OfferNow aims to revolutionize the real estate industry by addressing key pain points such as signing delays, inefficient back-office workflows, and the lack of transparency in real estate transactions. The mobile app is designed to support two distinct user types—Agents and Clients—each with their own set of tools to manage offers, contracts, communication, and transaction status updates.
The client provided rough wireframes and feature briefs, and I translated them into a full mobile design, also conducting benchmarking research to optimize usability and flow.
The goal
To design a mobile application that empowers real estate agents and clients to:
Create, manage, and sign real estate offers
Streamline back-office operations
Reduce manual tasks and increase deal transparency
Provide a real-time transaction overview for clients
Enable direct communication between agents and buyers
The challenge
Designing parallel experiences for two different user types (Agents and Clients)
Handling complex, real-world real estate workflows like improving, rejecting, or signing offers
Balancing feature richness with a clean and intuitive UI
Incorporating e-signing, document uploads, transaction tracking, and chat in a single app
Improving upon the initial rough wireframes provided by the client within tight iteration cycles
The result
Delivered a modern, feature-rich mobile design for OfferNow that replicates the real-life real estate process while keeping the UI intuitive for both agents and clients.
Integrated critical features such as offer creation, e-signature, deal management, and in-app communication
Improved flow logic and usability through competitive benchmarking
Helped bring OfferNow’s mission to life: empowering users with a smarter, faster, and more transparent property transaction experience
